STRATEGIC CLARITY, INTUITIVE PRECISION, TIMELESS DESIGN
Where brands shift into alignment
For over two decades, Wind & Salt has guided brands across luxury, lifestyle, and hospitality to find their true form. Our approach blends deep strategic insight with refined creative direction — transforming complexity into coherence, and ideas into lasting identity.
THE FOUNDATION
Strategy
We uncover what defines your brand —
its structure, story, and emotional core.
THE EXPRESSION
Brand Identity
We translate meaning into form through design, naming, and identity systems.
THE PRESENCE
Digital
Digital experiences that express your brand’s intelligence and emotion.
MOMENTUM
Marketing
Campaigns and creative direction that give your brand rhythm in the world.
RECENT TRANSFORMATIONS
A gush of wind to change and move your brand in the right direction
with a pinch of salt to make that a positive change.
Our Clients
Guardians of Spring
Join the circle where women Rise with Purpose.
We believe our companies are not just businesses, but vessels of service and purpose — powerful vehicles through which we can embody our values and shape a more conscious economy.
Joining the Circle is Free — step into a space of clarity, support, and inspiration. Then choose how deep you want to go: through intimate workshops, live brainstorming sessions, and inspiring events.
Our mission is simple: to give women the circle, the tools, and the confidence to align their business and unleash its full potential.
LAUNCH OR GROW YOUR BRAND SURROUNDED BY INSPIRING WOMEN
Upcoming Workshops
Each month, the circle gathers at Yumé in Monaco for an intimate workshop.
Every workshop is both a teaching and a ritual — a chance to uncover another layer of your brand’s essence.
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Purpose & Soul Workshop
BUILDING THE FOUNDATION
Unearth Your Brand’s EssenceBefore your business can grow, your brand must take root.
This workshop is an inner and strategic journey — a space to pause, look within, and reconnect with the deeper “Why” that guides everything you create.Through guided reflection and the language of archetypes, you’ll uncover the emotional and strategic essence of your brand — the story that gives meaning to your business and direction to your next chapter.
Walk away with a renewed sense of clarity, a purpose that feels anchored, and the confidence to build a brand — and a business — that truly serve others.
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Daring Brands Workshop
BRAND STRATEGY
Stand Out and Lead with PurposeChallenger brands don’t wait for permission — they lead with belief, creativity, and purpose.
This workshop explores what it truly means to stand apart in your market, not by being louder, but by being bolder, truer, and more inventive.Through the principles of Challenger Brand Strategy — from purposeful naivety to cross-pollination and daring storytelling — you’ll learn how to question conventions, craft original marketing ideas, and build a brand that inspires loyalty by thinking differently.
Leave with a renewed sense of courage, a sharper positioning, and fresh ways to make your message impossible to ignore.
Follow the journey @windandsalt_mc
