Wind & Salt Academy
Crafting Brands Aligned
with Purpose
At Wind & Salt Academy, we help entrepreneurs and businesses discover the true power of their brand by aligning it with their core purpose.
In today’s world, successful brands are led by individuals who embody purposeful leadership—leaders who understand that a meaningful, authentic brand drives lasting impact.
Through our workshops, masterclasses, and our 8-Week Live Online Branding Course, we equip you with the tools to ensure every element of your brand—visuals, messaging, and strategy—resonates deeply with your audience and reflects your higher purpose.
It’s not just about aesthetics; it’s about crafting a brand that aligns with your values and leads with purpose.
Our mission is simple:
To align your brand and empower you as a purposeful leader to unleash its full potential.
LAUNCH YOUR BRAND SURROUNDED BY INSPIRING WOMEN
Unlock the Power of Brand Alignment
We are excited to introduce our 8-Week Online Branding Course, created to help entrepreneurs master the art of brand alignment. By the end of this course, you will have a fully fledged brand—one that aligns with your core purpose, has a clear identity, and resonates deeply with your audience.
This course will guide you step-by-step through the process of building an authentic, powerful brand, from discovering your ‘Why’ to creating a cohesive visual identity and consistent messaging.
Whether you're starting from scratch or refining an existing brand, you'll walk away with a brand that's ready to inspire and stand out.
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Week 1
BUILDING THE FOUNDATION
Unearth the Purpose of Your BrandDiscover the deep “Why” behind your business.
Align your brand’s core mission with its products and services to ensure clarity and purpose.
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Week 2
BRAND PERSONALITY
Define the Soul of Your BrandLearn how to shape your brand’s personality based on archetypes and emotional connections.
Align your brand’s tone and identity with its true character to create a lasting impact.
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Week 3
BRAND IDENTITY
Moodboard
Create a visual identity that reflects your brand’s essence.Learn how to build a moodboard that sets the tone for your brand visuals.
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Week 4
BRAND IDENTITY
Logo & Typography
Design your logo and choose the right typography
Learn how to use the typography on your collateral -
Week 5
BRAND IDENTITY
ColoursDiscover the deep meaning behind the psychology of colours
Learn the seasonality of colours and discover what colours are best suited to your brand
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Week 6
BRAND IDENTITY
DeviceWhere to Find the Artwork?
Explore where and how to find high-quality images, icons, and artwork to enrich your brand’s identity.Create your business cards and discover where to print high-end impactful stationary at affordable prices.
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Week 7
BRAND COLLATERAL
Create your website from scratchLearn how to structure and create your website without coding knowledge
Learn the basics of Squarespace
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Week 8
COLLATERAL
Become a Canva ProMaster Canva to create professional, visually compelling designs.
Learn tips and tricks for creating marketing materials, social media graphics, and more.
COURSE DETAILS
Branding Course
Duration: 8 Weeks (Live Online Sessions)
Regular Price: €1,850
Early Bird Price: €1,500 (first 5 sign-ups only)
Format: Weekly live sessions with practical assignments.
Who is this for?: Entrepreneurs, business owners, and creatives looking to create or enhance their brand.
Why Choose
Wind & Salt Academy?
Expert-Led Instruction
The course is developed and taught by an industry expert who has over 25 years of experience in branding, marketing, personal development and entrepreneurship.
Actionable Insights
You'll not only learn branding theory but gain practical tools and techniques to apply immediately.
Community Support
Join a network of like-minded entrepreneurs, all on the same journey to create brands with purpose and passion.
Hands-on Learning
Each session includes assignments and exercises that ensure you’re building your brand step-by-step throughout the course.
Live Sessions
Each session is 120 minutes including the core lesson, interactive discussions, practical demo, Q&A and weekly assignment brief.
Check-in Point
An additional 15-20 minute "Office Hours" session will be held the same week for additional questions or personalised support.
STARTING IN JANUARY 2025
Enroll now
Click here to register for the 8-Week Branding Course and start building a brand that will stand out in the marketplace and truly align with your purpose.
Regular Price: €1,850
Early Bird Price: €1,500 (first 5 sign-ups only!)
Meet your expert
Stephanie Reinert
In 2016, Stephanie Reinert founded Wind & Salt Studio, a boutique branding and website design hub in Monaco. With over 25 years of experience in crafting transformative visual identities and strategic website designs, Stephanie is a seasoned expert in guiding entrepreneurs and CEOs toward brand clarity and success. Her global experience spans across major business hubs like London, Geneva, Brussels, Miami, Hong Kong, and Monaco, where she has helped businesses illuminate their potential through her innovative and purpose-driven approach to branding and design. Stephanie’s visionary expertise empowers brands to align with their core purpose, turning ideas into authentic, impactful brands that thrive in today’s marketplace.
Testimonials
FAQ
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The 8-Week Online Branding Course is designed to help entrepreneurs master the art of brand alignment. Throughout the course, you will develop a fully fledged brand that aligns with your core purpose, has a clear identity, and resonates with your audience.
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This course is ideal for entrepreneurs, small business owners, and freelancers who are looking to build a new brand from scratch or refine their existing brand.
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You will learn to discover your brand’s ‘Why,’ create a cohesive visual identity, develop consistent messaging, and ensure your brand aligns with your core values. By the end, you'll have a powerful brand ready to inspire your audience.
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The course consists of 8 weekly live sessions, each lasting 120 minutes. Sessions will include a core lesson, interactive discussions, practical demonstrations, a Q&A segment, and a brief for the weekly assignment.
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An additional 15-20 minute "Office Hours" session will be held the same week as the live sessions for additional questions or personalized support, ensuring you get the guidance you need.
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The regular price of the course is €1,850. However, we offer an early bird price of €1,500 for the first five participants who sign up.
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Yes! We offer a flexible payment plan that allows you to pay in two installments of €925.
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The course is scheduled to start mid-February 2025.
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No problem! All sessions will be recorded, and you will have access to the recordings so you can catch up at your convenience.
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No prior experience is required! The course is designed for all levels, from beginners to those looking to refine their existing brand.
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To sign up, simply visit our course page www.windandsalt.com/brandingcourse and complete the registration form. Once registered, you’ll receive a confirmation email with further details.
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Feel free to reach out to us at [your email address] with any additional questions. We’re here to help!