FLOWER SHOP/ LUXURY LIFESTYLE
Blooms & Blossoms
Based in Hong Kong, this high-end florist commissioned us to develop an e-commerce website that would allow its users to order same day delivery bouquets selecting what shop it wished to produce the flowers with delivery in over 6 regions in Hong Kong, each with different pricing. The functionalities also allowed for seasonal price changes and specific dates where the e-commerce site was closed.
In order to set this florist apart from its competitors and position itself as the high-end florist in Hong Kong, the art direction aimed to echo the rhetoric and look and feel of couture fashion. The parallels between flowers and fashion can be found in the seasonality, colours and textures of materials. We translated this by using editorial shots of models and presenting the products as seasonal collections.
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