MALT / CORPORATE
The Swaen
As the Malting Industry experienced exponential growth in demand for special, craft malts. ‘The Swaen project’ aimed to become the leading global supplier of special craft malts.
Wind & Salt was commissioned to create all aspects of the business’s international corporate identity from creating a name, tagline, collateral, website design & production as well as a short animation explaining the process of special malt production.
Our creative approach was to create a credible brand that would reflect the history and heritage of the business, evoke the unique craftsmanship inherent in their malt production process, and have credibility and appeal with both authentic craft brewers and the big industry players.
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