Wind & Salt Academy
Crafting Brands Aligned
with Purpose
At Wind & Salt Academy, we specialize in helping entrepreneurs and businesses align their brand’s purpose with their strategy to create meaningful, impactful brands. Whether through our conferences, workshops, or our brand-new online branding course, we equip you with the tools to ensure that every element of your brand resonates with your core purpose.
Our goal is simple:
To align your brand to unleash its true power!
LAUNCH YOUR BRAND SURROUNDED BY INSPIRING WOMEN
Unlock the Power of Brand Alignment
We are excited to introduce our 8-Week Online Branding Course, created to help entrepreneurs master the art of brand alignment. By the end of this course you will have a fully fledged brand—one that aligns with your core purpose, has a clear identity, and resonates deeply with your audience.
This course will guide you step-by-step through the process of building an authentic, powerful brand, from discovering your ‘Why’ to creating a cohesive visual identity and consistent messaging.
Whether you're starting from scratch or refining an existing brand, you'll walk away with a brand that's ready to inspire and stand out.
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Week 1
BUILDING THE FOUNDATION
Unearth the Purpose of Your BrandDiscover the deep “Why” behind your business.
Align your brand’s core mission with its products and services to ensure clarity and purpose.
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Week 2
BRAND PERSONALITY
Define the Soul of Your BrandLearn how to shape your brand’s personality based on archetypes and emotional connections.
Align your brand’s tone and identity with its true character to create a lasting impact.
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Week 3
BRAND IDENTITY
Moodboard
Create a visual identity that reflects your brand’s essence.Learn how to build a moodboard that sets the tone for your brand visuals.
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Week 4
BRAND IDENTITY
Logo & Typography
Design your logo and choose the right typography
Learn how to use the typography on your collateral -
Week 5
BRAND IDENTITY
ColoursDiscover the deep meaning behind the psychology of colours
Learn the seasonality of colours and discover what colours are best suited to your brand
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Week 6
BRAND IDENTITY
DeviceWhere to Find the Artwork?
Explore where and how to find high-quality images, icons, and artwork to enrich your brand’s identity.Create your business cards and discover where to print high-end impactful stationary at affordable prices.
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Week 7
BRAND COLLATERAL
Create your website from scratchLearn how to structure and create your website without coding knowledge
Learn the basics of Squarespace
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Week 8
COLLATERAL
Become a Canva ProMaster Canva to create professional, visually compelling designs.
Learn tips and tricks for creating marketing materials, social media graphics, and more.
COURSE DETAILS
Branding Course
Duration: 8 Weeks (Live Online Sessions)
Price: €1850
Format: Weekly live sessions with practical assignments
Schedule: Tuesday’s 4pm-6pm
Who is this for?: Entrepreneurs, small business owners, and creatives looking to create or enhance their brand.
Why Choose
Wind & Salt Academy?
Expert-Led Instruction
The course is developed and taught by an industry expert who has over 25 years of experience in branding, marketing, personal development and entrepreneurship.
Actionable Insights
You'll not only learn branding theory but gain practical tools and techniques to apply immediately.
Community Support
Join a network of like-minded entrepreneurs, all on the same journey to create brands with purpose and passion.
Hands-on Learning
Each session includes assignments and exercises that ensure you’re building your brand step-by-step throughout the course.
Live Sessions
Each session is 120 minutes including the core lesson, interactive discussions, practical demo, Q&A and weekly assignment brief.
Check-in Point
An additional 15-20 minute "Office Hours" session will be held the smae week for additional questions or personalised support.
STARTING IN JANUARY 2025
Enroll now
Click here to register for the 8-Week Branding Course and start building a brand that will stand out in the marketplace and truly align with your purpose.