WELLNESS / EVENT

SENSEI

SENSEÏ WELLNESS & HEALING COMMUNITY is an event aiming at an audience that is thirsty for well-being and inner peace, looking for an improvement in their quality of life. Wind & Salt was commissioned to develop the logo, branding and collateral for this new wellness brand.

The logo and symbolism developed around the brand aimed to convey a contemporary take on enlightenment. Reaching for the top of the temple, the symbols and ornaments highlight the journey to get there. The SENSEI typography was also devised to show the fluid movement of the body during yoga poses.